Consensys Activate

Consensys activate is a platform that enables participation in decentralized token-powered networks
DeFi
Product design

UX design, Visual design, User research

Project delivered in 2 weeks

The challenge

The process

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Desktop design

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Desktop design

Mobile design

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Some of the design decisions we’ve made in order to help to improve the experience for the users:

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User research findings

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Component library

Deliverables

  • Desktop prototype
  • Component Library
  • User research feedback
  • Team

    Charlie Ellington

    Creative direction and Product design

    Andrej Berlin

    Facilitation

    2 projects for

    Consensys Activate

    Consensys activate is a platform that enables participation in decentralized token-powered networks
    DeFi
    Product design

    UX design, Visual design, User research

    Project delivered in 2 weeks

    Part I: Ethereum 2.0 Launchpad

    Part I: Ethereum 2.0 Launchpad
    The Ethereum 2.0 Launchpad helps anyone become a validator in the network. Validators are key to the more secure, scalable, and sustainable Ethereum ecosystem.
    Product Design: Essentials
    User experience & visual design, user testing;

    Delivered in 1 week.

    The challenge

    How might we communicate hold/cold key management?
    How might we have one single source of truth?
    How might we educate on the underlying economics?

    The process

    We facilitated 3 days of collaborative workshops over Zoom & Miro, involving a diverse team contributiors from the Ethereum ecosystem.

    Our designer and facilitator guided the team along the most important UX and UI considerations.

    We discussed the biggest challenges, prioritised goals and sketched a user journey together.
    Each team member created an individual hypothetical solution for a user interface with the to-be-designed Ethereum 2.0 Launchpad.
    Upon review of the best ideas from the sketches, we together designed and designed the wireframes.

    Desktop designs

    Some of the design decisions we’ve made in order to help to improve the experience for the users:

    Descriptive infograhpics set the right expectations in digestible bits of information
    Illustrations and a casual tone reinforce a delightful experience
    “Deliberate friction” in UX slows users down where important actions are taken

    User research findings

    1.
    Users were interested in following how deposits progress. So we added a timeline.
    2.
    Users were able to learn why deposits only in 32 ETH increments are possible.
    3.
    Describing how to generate the keystore files in a simple language made ETH staking accessible also for novices.
    4.
    Non-technical users appreciated the educational material and guidance.

    Deliverables

  • Desktop prototype
  • Component Library
  • User research feedback
    • Desktop prototype
    • Team alignment
    • User testing report

    Team

    picture of Andrej - Creative Director
    Andrej Berlin
    Creative Direction
    Facilitation
    picture of Charlie - Creative Director
    Charlie Ellington
    Product Design
    Georgia Rakusen
    User Research

    Part II: Ethereum — Public Identity

    Part I: Ethereum 2.0 Launchpad
    Ethereum as a network and an ecosystem of developers is separate from the Ethereum Foundation. Together with representatives from the Ethereum community, we explored the public perception of Ethereum as a “product”.
    Branding and Visual Identity
    Branding workshops and Visual Identity design.

    Delivered in 2 weeks.

    What, how, why?

    Ethereum is seen as an open, scalable, decentralized, and extensible platform that provides 100% uptime, censorship resistence, and unparalleled network effects thus serving as the backbone of the decentralized internet.
    It consists of decentralized tools and protocols that enable the individual and the collective to enter into new, positive-sum interactions.
    To disrupt the current catastrophic trajectory of technology in society to find a more fair and open equilibrium that benefits both the individual and society as a whole.

    The process

    Two two-hour workshops to align on a common vision, purpse, values, audiences etc. helped us narrow down the public perception and personality of Ethereum as a product.
    The team also explored different use cases and definitions for Ethereum, which increased overall clarity and alignment among participants.
    Consequently, we facilitated a follow-up workshop to sketch how to visually communicate the public perception of Ethereum.

    Desktop designs

    Deliverables

  • Desktop prototype
  • Component Library
  • User research feedback
    • Desktop prototype
    • Components library
    • Brand and Identity Workshops

    Team

    picture of Andrej - Creative Director
    Andrej Berlin
    Creative Direction
    Facilitation
    Rob Hamblen
    Facilitation
    picture of Charlie - Creative Director
    Charlie Ellington
    Product Design

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