MakerDAO
To achieve these objectives, Deep Work conducted dynamic and interactive workshops that transformed scattered information into connected information and made the content easily navigable, and validated the workshops and designs through user testing. The total process took five weeks including producing all new brand assets.
The challenge
The process
Desktop design
Desktop design
Mobile design
Some of the design decisions we’ve made in order to help to improve the experience for the users:
User research findings
Component library
Open source design files
Deliverables
The project resulted in updated brand guidelines and a fresh website that effectively presents all key information in a coherent and organized manner, helps onboard more people to the community and ecosystem, and establishes a clear identity for MakerDAO's products. The updated brand guidelines identified new guidelines, added a new family of logos for all MakerDAO products, expanded the color palette, set specific typography, created base illustrations, and defined a tone of voice for communications. With the updated guidelines, all future assets align with MakerDAO's unique identity, conveying the same values and overcoming the problem of fragmented branded materials by moving from scattered to connected information. The revamped MakerDAO website provides an up-to-date commercial overview of MakerDAO, presents the Maker Protocol as a decentralized tech stack with a suite of sub-products that leverage the main product: The DAI stablecoin, and conveys transparency, stability, and security by visualizing all assets across the pages. The website's goal is to help onboard more people to the community and ecosystem and establish clear visual guidelines and tone of voice to use across all MakerDAO design and communications.
Team
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Product Design
User Research
Illustrator
Copywriting
Creative Direction and Workshop Facilitation
MakerDAO
To achieve these objectives, Deep Work conducted dynamic and interactive workshops that transformed scattered information into connected information and made the content easily navigable, and validated the workshops and designs through user testing. The total process took five weeks including producing all new brand assets.
Part I: Ethereum 2.0 Launchpad
Part I: Ethereum 2.0 LaunchpadDelivered in 1 week.
The challenge
The process
Our designer and facilitator guided the team along the most important UX and UI considerations.
We discussed the biggest challenges, prioritised goals and sketched a user journey together.
Desktop designs
Some of the design decisions we’ve made in order to help to improve the experience for the users:
User research findings
Open source design files
Deliverables
The project resulted in updated brand guidelines and a fresh website that effectively presents all key information in a coherent and organized manner, helps onboard more people to the community and ecosystem, and establishes a clear identity for MakerDAO's products. The updated brand guidelines identified new guidelines, added a new family of logos for all MakerDAO products, expanded the color palette, set specific typography, created base illustrations, and defined a tone of voice for communications. With the updated guidelines, all future assets align with MakerDAO's unique identity, conveying the same values and overcoming the problem of fragmented branded materials by moving from scattered to connected information. The revamped MakerDAO website provides an up-to-date commercial overview of MakerDAO, presents the Maker Protocol as a decentralized tech stack with a suite of sub-products that leverage the main product: The DAI stablecoin, and conveys transparency, stability, and security by visualizing all assets across the pages. The website's goal is to help onboard more people to the community and ecosystem and establish clear visual guidelines and tone of voice to use across all MakerDAO design and communications.
- Desktop prototype
- Team alignment
- User testing report
Team
Facilitation
Part II: Ethereum — Public Identity
Part I: Ethereum 2.0 LaunchpadDelivered in 2 weeks.
What, how, why?
The process
Desktop designs
Open source design files
Deliverables
The project resulted in updated brand guidelines and a fresh website that effectively presents all key information in a coherent and organized manner, helps onboard more people to the community and ecosystem, and establishes a clear identity for MakerDAO's products. The updated brand guidelines identified new guidelines, added a new family of logos for all MakerDAO products, expanded the color palette, set specific typography, created base illustrations, and defined a tone of voice for communications. With the updated guidelines, all future assets align with MakerDAO's unique identity, conveying the same values and overcoming the problem of fragmented branded materials by moving from scattered to connected information. The revamped MakerDAO website provides an up-to-date commercial overview of MakerDAO, presents the Maker Protocol as a decentralized tech stack with a suite of sub-products that leverage the main product: The DAI stablecoin, and conveys transparency, stability, and security by visualizing all assets across the pages. The website's goal is to help onboard more people to the community and ecosystem and establish clear visual guidelines and tone of voice to use across all MakerDAO design and communications.
- Desktop prototype
- Components library
- Brand and Identity Workshops
Team
Facilitation
Having a similar design challenge in mind?
Let’s work togetherPrice estimation
4-week design process, starting at
$42,800
(or equivalent stablecoin)
9-day design process, starting at
$21,800
(or equivalent stablecoin)
9-day design process, starting at
$21,800
(or equivalent stablecoin)
4-week design process, starting at
$59,800
(or equivalent stablecoin)
Let's talk