MakerDAO

MakerDAO aims to become the leading use case driving the adoption of DAI in decentralised finance. MakerDAO is the core of Maker governance, consisting of MKR holders and delegates who make transparent on-chain decisions to improve and grow DAI and the Maker Protocol. The DAO wanted to enhance the understanding of DAI’s various use cases with MakerDAO Protocol and evaluate the team’s comprehension of how MakerDAO differentiates itself from other protocols. Our web3 design studio was tasked with providing UX and visual design services, user testing, and a component library to help MakerDAO achieve its long-term goal of becoming the leading use case driving adoption of DAI in decentralised finance.

DAO

Brand and Visual Identity

One of the main challenges we encountered with the existing protocol designs was how to properly convey Trust and Security through Branding. The key question we aimed to address was how MakerDAO aims to build a permissionless open economy and provide secure, reliable, trustworthy liquidity through transparency.MakerDAO is the core of Maker governance, consisting of MKR holders and delegates who make transparent on-chain decisions to improve and grow DAI and the Maker Protocol. The DAO wanted to improve the understanding of DAI’s various use cases as regards with MakerDAO Protocol and also evaluate the team’s comprehesion of how MakerDAO differentiates itself from other protocols. Our web3 design studio was tasked with providing UX and visual design services, user testing, and a component library to help MakerDAO achieve their long-term goal of becoming the leading use case driving adoption of DAI in decentralised finance.

See live product

The challenge

HMW convey trust / security through branding

HMW create a feeling of continuous 'we are live and vibrant' through the website

HMW make sure all the information is available (e.g. the existence of all products, all concepts)

The process

No items found.

Desktop design

No items found.

Desktop design

Mobile design

No items found.

Some of the design decisions we’ve made in order to help to improve the experience for the users:

No items found.

User research findings

No items found.

The prototype

Click to launch the prototype

Component library

Open source design files

Workshops and Collaboration

Figma Design Files and Brand Guidelines

User Research Report

Deliverables

In support of MakerDAO’s objectives, we offered a comprehensive range of services, including UX and visual design, user testing, and the development of a component library. Collaborating closely with the MakerDAO team, In creating a reusable component library to maintain consistency and efficiency in design implementation. We thoroughly grasped their requirements and deliverables, ensuring successful project completion within an efficient eight-week timeframe.

‍

Upon completion of the MakerDAO project, our final deliverables comprised a desktop prototype catering to both user flows, a component library for design consistency, and valuable user research feedback and the collaboration resulted in a visually appealing and user-friendly design that effectively conveyed trust and security.

‍

Team

Daniel Urquhart

Product Design

Justina Cukini

User Research

Olya Bazelevich

Illustrator

Collin

Copywriting

Charlie

Creative Direction and Workshop Facilitation

2 projects for

MakerDAO

DAO

Brand and Visual Identity

See live product

Part I: Ethereum 2.0 Launchpad

The Ethereum 2.0 Launchpad helps anyone become a validator in the network. Validators are key to the more secure, scalable, and sustainable Ethereum ecosystem.

Product Design: Essentials

User experience & visual design, user testing;

Delivered in 1 week.

The challenge

How might we communicate hold/cold key management?

How might we have one single source of truth?

How might we educate on the underlying economics?

The process

We facilitated 3 days of collaborative workshops over Zoom & Miro, involving a diverse team contributiors from the Ethereum ecosystem.

Our designer and facilitator guided the team along the most important UX and UI considerations.

We discussed the biggest challenges, prioritised goals and sketched a user journey together.

Each team member created an individual hypothetical solution for a user interface with the to-be-designed Ethereum 2.0 Launchpad.

Upon review of the best ideas from the sketches, we together designed and designed the wireframes.

Desktop designs

Some of the design decisions we’ve made in order to help to improve the experience for the users:

Descriptive infograhpics set the right expectations in digestible bits of information

Illustrations and a casual tone reinforce a delightful experience

“Deliberate friction” in UX slows users down where important actions are taken

User research findings

Users were interested in following how deposits progress. So we added a timeline.

Users were able to learn why deposits only in 32 ETH increments are possible.

Describing how to generate the keystore files in a simple language made ETH staking accessible also for novices.

Non-technical users appreciated the educational material and guidance.

The prototype

Click to launch the prototype

Open source design files

Collaborative white board in Miro

Designs in Figma

Deliverables

‍

Desktop prototype
Team alignment
User testing report

Team

Andrej Berlin

Creative Direction
Facilitation

Charlie Ellington

Product Design

Georgia Rakusen

User Research

Part II: Ethereum — Public Identity

Part I: Ethereum 2.0 Launchpad

Ethereum as a network and an ecosystem of developers is separate from the Ethereum Foundation. Together with representatives from the Ethereum community, we explored the public perception of Ethereum as a “product”.

Branding and Visual Identity

Branding workshops and Visual Identity design.

Delivered in 2 weeks.

What, how, why?

Ethereum is seen as an open, scalable, decentralized, and extensible platform that provides 100% uptime, censorship resistence, and unparalleled network effects thus serving as the backbone of the decentralized internet.

It consists of decentralized tools and protocols that enable the individual and the collective to enter into new, positive-sum interactions.

To disrupt the current catastrophic trajectory of technology in society to find a more fair and open equilibrium that benefits both the individual and society as a whole.

The process

Two two-hour workshops to align on a common vision, purpse, values, audiences etc. helped us narrow down the public perception and personality of Ethereum as a product.