Maple

Bringing corporate capital markets on chain.
DeFi
Product Design: Complete

User experience & product design for a two-sided market place

Delivered in 3 weeks.

The challenge

Do corporates see this this as better or faster than traditional finance or CeFi?
Will all stakeholders trust the system and share information?
Can we make each user feel that their core needs are being prioritised?

The process

Maple Finance had just raised a seed round and was looking to launch the first version of their product. In our initial consultation, we identified three user groups and interface journeys. Designing and building all three would be costly in design and development time. Therefore, we prioritised borrowers of capital and pool delegates to manage the capital. Under the assumption that liquidity could be manually onboarded in the first version and would grow with demand from borrowers.

We ran collaborative workshops (in Zoom and Miro) to prioritise and design the user journey for borrowers. Key hypothesis is if we could design and process that corporations would see as better and faster than traditional finance or CeFi.

We merged solutions into a prototype and user tested with the target audience.

With the feedback in hand, we ran the process again for pool delegates. With the data from two rounds of user testing from two key stakeholders, we iterated on the design ready for the Maple team to implement the front end and launch the product.

When the product launched, Maple ran a liquidity round is now a leader in decentralised finance for institutions. As of writing (October 2022), Maple has issued $1,861,320,441 of loans.

Desktop design

No items found.

Desktop design

Mobile design

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Some of the design decisions we’ve made in order to help to improve the experience for the users:

Calculator style functionality to easily understand the products benefit before onboarding
Managing expectations and a clear process
Showing earning potential for Pool Delegates

User research findings

1.

Both parties where happy to share sensitive information once the benefits were clearly explained.

2.

Creating an interface for each users core needs made the users feel prioritise and go through the onboarding.

3.

Borrowers were hesitant on sharing financial information with a pool delegate and wanted to build more personal trust than a fully decentralised method.

4.
5.

Component library

Deliverables

  • Desktop prototype
  • 2 user research reports
  • Team alignment

Team

Charlie Ellington

Creative Direction

Rob Hamblen

Facilitation

Bálint Csizmadia

Product Design

2 projects for

Maple

Bringing corporate capital markets on chain.
DeFi
Product Design: Complete

User experience & product design for a two-sided market place

Delivered in 3 weeks.

Part I: Ethereum 2.0 Launchpad

Part I: Ethereum 2.0 Launchpad
The Ethereum 2.0 Launchpad helps anyone become a validator in the network. Validators are key to the more secure, scalable, and sustainable Ethereum ecosystem.
Product Design: Essentials
User experience & visual design, user testing;

Delivered in 1 week.

The challenge

How might we communicate hold/cold key management?
How might we have one single source of truth?
How might we educate on the underlying economics?

The process

We facilitated 3 days of collaborative workshops over Zoom & Miro, involving a diverse team contributiors from the Ethereum ecosystem.

Our designer and facilitator guided the team along the most important UX and UI considerations.

We discussed the biggest challenges, prioritised goals and sketched a user journey together.
Each team member created an individual hypothetical solution for a user interface with the to-be-designed Ethereum 2.0 Launchpad.
Upon review of the best ideas from the sketches, we together designed and designed the wireframes.

Desktop designs

Some of the design decisions we’ve made in order to help to improve the experience for the users:

Descriptive infograhpics set the right expectations in digestible bits of information
Illustrations and a casual tone reinforce a delightful experience
“Deliberate friction” in UX slows users down where important actions are taken

User research findings

1.
Users were interested in following how deposits progress. So we added a timeline.
2.
Users were able to learn why deposits only in 32 ETH increments are possible.
3.
Describing how to generate the keystore files in a simple language made ETH staking accessible also for novices.
4.
Non-technical users appreciated the educational material and guidance.

Deliverables

  • Desktop prototype
  • 2 user research reports
  • Team alignment
  • Desktop prototype
  • Team alignment
  • User testing report

Team

picture of Andrej - Creative Director
Andrej Berlin
Creative Direction
Facilitation
picture of Charlie - Creative Director
Charlie Ellington
Product Design
Georgia Rakusen
User Research

Part II: Ethereum — Public Identity

Part I: Ethereum 2.0 Launchpad
Ethereum as a network and an ecosystem of developers is separate from the Ethereum Foundation. Together with representatives from the Ethereum community, we explored the public perception of Ethereum as a “product”.
Branding and Visual Identity
Branding workshops and Visual Identity design.

Delivered in 2 weeks.

What, how, why?

Ethereum is seen as an open, scalable, decentralized, and extensible platform that provides 100% uptime, censorship resistence, and unparalleled network effects thus serving as the backbone of the decentralized internet.
It consists of decentralized tools and protocols that enable the individual and the collective to enter into new, positive-sum interactions.
To disrupt the current catastrophic trajectory of technology in society to find a more fair and open equilibrium that benefits both the individual and society as a whole.

The process

Two two-hour workshops to align on a common vision, purpse, values, audiences etc. helped us narrow down the public perception and personality of Ethereum as a product.
The team also explored different use cases and definitions for Ethereum, which increased overall clarity and alignment among participants.
Consequently, we facilitated a follow-up workshop to sketch how to visually communicate the public perception of Ethereum.

Desktop designs

Deliverables

  • Desktop prototype
  • 2 user research reports
  • Team alignment
  • Desktop prototype
  • Components library
  • Brand and Identity Workshops

Team

picture of Andrej - Creative Director
Andrej Berlin
Creative Direction
Facilitation
Rob Hamblen
Facilitation
picture of Charlie - Creative Director
Charlie Ellington
Product Design

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