The branding workshops started with alignment excercises that focus on the identity of the brand:

• 20 year roadmap to create a rough outline of future development.
• What-Why-How? is a simple exercise popularised by Simon Sinek to categorise and understand the core values/why's.
• Top three values focuses on finding the right language for the values, that will later contribute to external communication.
• Top three audiences is a first step towards defining who should interact with the brand and where marketing efforts should be placed.
• Personality sliders to define brand attributes that will make it easier to compare to other projects in the space.
• Comparative landscape to make it visually clear where the project is currently positioned in the space.

All of the work above was summarised into a succinct mission statement.

From the contextual definitions of the brand, we researched suitable visual representations. These are colors, fonts, websites images and similar visual artefacts.

These visual artefacts were compiled into a clear stylescape, defining the visual identity. Simultaneously, we worked on the logo.

The branding work is the basis for all externally facing material. In a consecutive workshop, we sketched a user journey and outline for a landing page.

Each team member sketched their own version, which were then collectively reviewed and silently voted on.

The best ideas from the concepts made it into the storyboard. Here, everyone aligned on the exact layout and content of the website.

Our team designed the prototype which has been shown to several users from the web3 community. They provided constructive feedback on how to improve the interface and described to us what they felt happy about.

We thoroughly reviewed the feedback and agreed on design changes.

After all changes on the website have been made, we finalised the brand guidelines and summarised everything into a coherent overview.