Papel

Papel is a global banking infrastructure that aims to transition to web3.
Branding

Branding workshops, visual identity design, user experience & visual design, user research, component library;

Project delivered in five weeks

The challenge

Can we convey enough trust as a newcomer fintech company?
Can we get users/merchants to choose us over our competitors?
Can we communicate our features in a compelling way?

The process

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Desktop design

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Desktop design

Mobile design

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Some of the design decisions we’ve made in order to help to improve the experience for the users:

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User research findings

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Component library

Deliverables

  • Website prototype
  • Animation guideline
  • Design system
  • Brand guidelines

Team

Charlie Ellington

Creative Direction

Georgia Rakusen

User Research

Bálint Csizmadia

Product Design

Jesse Martin Szepieniec

Facilitation

Alex Spencer

Illustrator

Hazem Mustafa

Tester Recruiter

2 projects for

Papel

Papel is a global banking infrastructure that aims to transition to web3.
Branding

Branding workshops, visual identity design, user experience & visual design, user research, component library;

Project delivered in five weeks

Part I: Ethereum 2.0 Launchpad

Part I: Ethereum 2.0 Launchpad
The Ethereum 2.0 Launchpad helps anyone become a validator in the network. Validators are key to the more secure, scalable, and sustainable Ethereum ecosystem.
Product Design: Essentials
User experience & visual design, user testing;

Delivered in 1 week.

The challenge

How might we communicate hold/cold key management?
How might we have one single source of truth?
How might we educate on the underlying economics?

The process

We facilitated 3 days of collaborative workshops over Zoom & Miro, involving a diverse team contributiors from the Ethereum ecosystem.

Our designer and facilitator guided the team along the most important UX and UI considerations.

We discussed the biggest challenges, prioritised goals and sketched a user journey together.
Each team member created an individual hypothetical solution for a user interface with the to-be-designed Ethereum 2.0 Launchpad.
Upon review of the best ideas from the sketches, we together designed and designed the wireframes.

Desktop designs

Some of the design decisions we’ve made in order to help to improve the experience for the users:

Descriptive infograhpics set the right expectations in digestible bits of information
Illustrations and a casual tone reinforce a delightful experience
“Deliberate friction” in UX slows users down where important actions are taken

User research findings

1.
Users were interested in following how deposits progress. So we added a timeline.
2.
Users were able to learn why deposits only in 32 ETH increments are possible.
3.
Describing how to generate the keystore files in a simple language made ETH staking accessible also for novices.
4.
Non-technical users appreciated the educational material and guidance.

Deliverables

  • Website prototype
  • Animation guideline
  • Design system
  • Brand guidelines
  • Desktop prototype
  • Team alignment
  • User testing report

Team

picture of Andrej - Creative Director
Andrej Berlin
Creative Direction
Facilitation
picture of Charlie - Creative Director
Charlie Ellington
Product Design
Georgia Rakusen
User Research

Part II: Ethereum — Public Identity

Part I: Ethereum 2.0 Launchpad
Ethereum as a network and an ecosystem of developers is separate from the Ethereum Foundation. Together with representatives from the Ethereum community, we explored the public perception of Ethereum as a “product”.
Branding and Visual Identity
Branding workshops and Visual Identity design.

Delivered in 2 weeks.

What, how, why?

Ethereum is seen as an open, scalable, decentralized, and extensible platform that provides 100% uptime, censorship resistence, and unparalleled network effects thus serving as the backbone of the decentralized internet.
It consists of decentralized tools and protocols that enable the individual and the collective to enter into new, positive-sum interactions.
To disrupt the current catastrophic trajectory of technology in society to find a more fair and open equilibrium that benefits both the individual and society as a whole.

The process

Two two-hour workshops to align on a common vision, purpse, values, audiences etc. helped us narrow down the public perception and personality of Ethereum as a product.
The team also explored different use cases and definitions for Ethereum, which increased overall clarity and alignment among participants.
Consequently, we facilitated a follow-up workshop to sketch how to visually communicate the public perception of Ethereum.

Desktop designs

Deliverables

  • Website prototype
  • Animation guideline
  • Design system
  • Brand guidelines
  • Desktop prototype
  • Components library
  • Brand and Identity Workshops

Team

picture of Andrej - Creative Director
Andrej Berlin
Creative Direction
Facilitation
Rob Hamblen
Facilitation
picture of Charlie - Creative Director
Charlie Ellington
Product Design

Having a similar design challenge in mind?

Let’s work together

Price estimation

Product Design: Implementation Ready

4-week design process, starting at

$42,800

(or equivalent stablecoin)

Product Design: Prototype Sprint

9-day design process, starting at

$21,800

(or equivalent stablecoin)

Website Design

9-day design process, starting at

$21,800

(or equivalent stablecoin)

Branding, Visual Identity & Website

4-week design process, starting at

$59,800

(or equivalent stablecoin)

Product Design: Design Workstream

Let's talk